Honda managed to sell 580 000 units of cars in China last year. This achievement represents a new record, while placing China as the country most Honda buyers. Thus President and CEO of Honda Motor Co.., Ltd.. Takanobu Ito declared in a speech at Beijing Motor Show, a few days yesterday.
"Honda will continue to strive to become a car maker closest to the customers in China, according to their needs," said Ito. "We will also introduce new models are environmentally friendly and cooperation with our partner, Guangzhou Automobile and Dongfeng Motor."
He added two hybrid models produced in Japan, Insight and CR-Z, will be sold in the China market before the end of 2012. While hybrid promised Acura models will be marketed within the next three years.
Ito also said that Honda is ready to create a new market by introducing a premium crossover model, Crosstour, which will combine the comfort of the sedan with SUV toughness. Crosstour that Honda is scheduled to be manufactured Guangqi enter the China market later this year.
In Beijing Motor Show 2010 which began today Honda introduced a concept car that was built brand Nian LI Guangqi Honda. The plan, Honda will announce the time to market this car during the Guangzhou Motor Show is scheduled for late this year.
In addition, Dongfeng Honda will introduce his own brand, so that both Honda and Dongfeng Honda Guangqi will have their own merekter that will strengthen the position of the Honda group in the China market.
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